Tugas Resume Kuliah Pertemuan Pertama Perilaku Konsumen
Muhammad Yusuf Ersandy Departmen Hasil Hutan ( www.dthh.fahutan.ipb.ac.id ) Fakultas Kehutanan ( www.fahutan.ipb.ac.id ) Institut Pertanian Bogor ( www.ipb.ac.id ) Prof Dr Ir UJANG SUMARWAN, MSc ( www.sumarwan.staff.ipb.ac.id ) www.ujangsumarwan.blog.mb.ipb.ac.id , sumarwan@mb.ipb.ac.id Dr. Ir Lilik Noor Yuliati, MFSA Dr. Ir. Megawati Simanjuntak, MS Ir. Retnaningsih, MS Ir. Md Djamaluddin, MSc Ujang Sumarwan. 2011. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Jakarta (ID): PT Ghalia Indonesia What do you think when you hear consumer? the questions from the lecturer of consumer behavior courses Prof Dr Ir Ujang Sumarwan, Msc and asked students to write a word related to consumer. M any words have been written and mentioned by the students such as goods, buyers, profits, shopping, business subject, manufacturers etc. According to (Sumarwan 2011) consumers related to customers, user